Professional Services Research

Welcome to the Hinge Research Institute, a division of Hinge dedicated to the improvement and education of professional services firms. The Institute provides the following professional services research benefits to the industries we serve:

• We conduct regular original research into marketing and management issues of interest to professional services firm executives.
• We publish frequently in a variety of formats so that the public has access to our findings and analysis. Most of our content is available on our website at no cost.
• We offer educational webinars, seminars and roundtables on a wide variety of topics.

Strategic Partnerships

To produce content of the highest value, we often collaborate with other companies that can bring perspective and specific expertise to the research. Recent partners have included these firms:

The McLean Group — A national investment banking firm focused on middle market companies and McLean, Markowitz and McNaughton, their market intelligence unit. Identified the high potential companies in our study using the same research approach they employ to find acquisition candidates for their clients.

ROI Research on Investment — A global market research and qualification firm. Conducted interviews with the targeted companies and matched firms that were not identified as high potential to provide a control group.

Research Reports & Books

 Spiraling Up: How to Create a High Growth, High Value Professional Services Firm
Based on three years of research, this book reveals how using counter-intuitive strategies you can transform your firm into a high growth, high value superstar.

Online Marketing for Professional Services Firms: How Digital Marketing Delivers Faster Growth and Higher Profits
Online marketing is transforming the way professional services generate leads and new clients. Find out what techniques are favored by high growth firms and which ones are probably not worth your time. Learn how to bring a new level of sophistication and higher profits to your firm's marketing.

The High Growth Professional Services Firm: How Some Firms Are Able to Grow in Any Market
Learn why some firms grow 9x faster and are 50% more profitable than their average growth peers. Yet they spend less than average on marketing and sales!

Professional Services: How Buyers Buy
Get inside the mind of today’s cautious professional services buyer and find out how to turn them into long term loyal clients. Topics include firm selection, expanding the relationship and increasing referrals

Top Dollar: How to Achieve a Premium Valuation for Your Professional Services Firm
Discover what factors contribute most to a firm’s value, learn what acquirers and valuation experts think is most important, and find out how government contractors are different. (A special government contractors edition is also available.)

Defying Gravity: Competitive Strategy Study of Professional Services Firms
Find out what factors drive success in the professional services marketplace — from competitive strategies to marketing budgets and tactics. and don’t miss the special section on high growth firms.