The Hinge Team

Aaron Taylor

Partner

When it’s broke, fix it. For years, Aaron’s been making all manner of things right again — from faulty positioning and weak copy to squirrely technical glitches.

A partner and co-founder of Hinge, Aaron brings over 19 years of marketing strategy experience to every client engagement. In his career, he’s conceived and implemented engaging brand strategies for scores of professional services firms.

Aaron also has a talent for writing about complex topics in a clear, approachable style. He has contributed articles on various aspects of branding and marketing to the Washington Business Journal and numerous industry publications. Aaron manages Hinge’s blog, writes our Pivot newsletter and develops content for client websites and marketing collateral. Aaron's background as a writer, marketing strategist and designer — combined with hands-on knowledge of the web's technical side — makes him an invaluable resource as clients apply more and more of their marketing spend to online strategies and content delivery.

He graduated from Davidson College with a BA in English. Aaron is a member of the Society for Marketing Professional Services and the American Institute of Graphic Arts. When he isn't developing brand strategies for clients, Aaron manages the firm's day-to-day operations.

Aaron lives in Reston with his wife and two sons. In his spare time, he’s been known to attack various home repair projects with ferocious gusto — often completing them.

 

On The Grid

Interests
Backpacking
Reading
Woodworking
Travel

Frequented Websites
The New York Times
Macworld
Fine Woodworking
Marketing Experiments