Lee Frederiksen, Ph.D.

Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in clinical psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

He has worked with many global brands, such as Anheuser Busch, American Express, Royal Caribbean Cruise Lines, Time Life, Capital One, monster.com and Yahoo!

Lee has authored or edited several books on marketing and management, including Handbook of Organizational Behavior, Marketing Health Behavior: Principles, Techniques and Applications, and Computers, People and Productivity. He’s been widely quoted in the business press, including Fortune, New York Times, USA Today, Wall Street Journal, Entrepreneur, Business 2.0 and Advertising Age, as well as numerous trade and professional journals.

As a recognized expert in the industry, Lee has lectured around the globe on strategy, marketing and management.