Hinge Incorporated Demonstrates Leadership in Expanded Client Portfolio, Strategic Initiatives

Hinge Clients and the Professional Services Community Benefit from Research Studies and Expanded Services

Reston, VA – October 1, 2008 – Hinge Incorporated , a firm that provides strategy and brand marketing expertise to the professional services marketplace, today announced unprecedented growth and momentum for the first three quarters of fiscal year 2008. Most notably, the company experienced a 386 percent increase in strategy and research business in 2008 as compared to the same period in 2007.

Notable recent corporate achievements include:

Expanded client portfolio — Hinge provided strategic brand development and research services for recently added clients in the financial, technology, consulting, and engineering business sectors. A few clients include:

• Congressional Federal Credit Union: offering a full range of consumer financial products and services;
• Digicon: providing IT services and solutions to the public sector and private business;
• ORG Solutions: providing high level HR consultation to major corporations worldwide
• Acquisition Solutions: helping Federal agencies leverage acquisition for better mission outcomes;
• Dwyer Engineering: providing mechanical, plumbing, electrical, and fire protection engineering services.

Launched strategic initiatives — As a response to feedback and research from the professional services community, Hinge launched the following services:

• Hinge Strategy, LLC, a joint venture, led by Frederiksen, expands Hinge’s strategic offering to professional services firms by providing insights such as market and competitive research, competitive landscape tracking, strategy development, client surveying and analysis, and more.
• Outsourced CMO, a new service created in response to a growing need among professional services firms: experienced marketing talent and execution designed for cost-sensitive budgets.
• Released comprehensive research studies — Hinge released a comprehensive study of 100 Washington, DC metropolitan CEOs of professional services firms that revealed several counterintuitive findings. For example, the highest-growing firms actually spent a lower percentage of revenues on marketing than their slower-growing peers.  The report details what tactics these high-growth firms employ. Findings may be downloaded here.

Hinge will release findings from its “Top Dollar” survey of merger and acquisition companies and what they look for in value from professional services in Q4 2008.