Research Study Focuses on Online Marketing in Professional Services

Evaluates link between website performance, online marketing and high growth.

Reston, Virginia, June 28, 2011 — Hinge Research Institute has launched a national study to understand what really works in professional services online marketing, including website performance, social media and e-mail marketing. In addition, the study will identify any links between these practices and high growth.

“We’ve designed our study to determine which online marketing strategies generate leads and grow revenues — and specifically which ones produce better than average results,” said the study’s director, Lee W. Frederiksen, Ph.D. “Service professionals are extraordinarily busy. If we can cut through the clutter and show marketing executives where to focus their resources, we provide another level of value.” Business and marketing executives interested in participating can access the survey at: Hinge Research Institute Online Survey

Frederiksen says the study’s findings will be published in the fall of 2011 and will be made available free of charge on the Hinge website, Library. If you would like to receive an email when the new study is available, send a message to info@hingemarketing.com.

About Hinge Research Institute
Hinge Research Institute conducts original research into marketing and management issues of interest to professional services firm executives.

About Hinge
Hinge is a branding and marketing firm specializing in professional services companies. They help professional services firms grow faster and maximize value. Their comprehensive offerings include research and strategy, brand development, award-winning creative and marketing outsourcing. Learn more about Hinge at www.hingemarketing.com.