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Professional Services Marketing Blog
Forbes.com – Helping CEOs Feel Comfortable with Web 2.0
By Beth J. Bates, New Media Special Correspondent
Forbes.com recently ran a great article entitled “Yes, CEOs Should Facebook and Twitter”. (I’m not sure that “Facebook” and “Twitter” are verbs, but I digress.) The subhead reads “Web 2.0 is no longer just for teenagers.” I find myself preaching this concept to naysayers everyday.
Winning Government Contracts: The Five People You Need to Know (Part 4)
[This is the fourth and final in a series of articles by guest author Judy Bradt. If you are considering making a commitment to government contracting, or even if you are already involved, I think you will find a lot of value in Judy’s insights. Enjoy! — LWF]
Guest Author: Judy Bradt, Principal and CEO of Summit Insight LLC
The Program Manager
The Program Manager (PM) has a lot of power, and can be hard to reach. That’s why strong meetings with the Small Business Specialist and the Contracting Officer can pay off. The PM defines and controls spending priorities among activities. PM’s care about how best to deliver the Agency mission, including how to define requirements to select the best vendors.
If you’ve established your credibility as a reputable problem-solver with the Small Business Specialist and the Contracting Officer, the Program Manager is far more likely to agree to hear the technical details of your solution and your approach.