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Cycling Tactics on the Professional Services Tour
By John Koblinsky
The 2009 Tour de France — a 3 week cycling race around France — ended this past Sunday with many viewers wondering, “What the heck is Astana?” Astana, as it turns out, is a coalition of state-owned companies from Kazakhstan, named after its capital city Astana. It is also the sponsor of this year’s Tour winner Alberto Contador, third place finisher Lance Armstrong, and the race’s overall winning team.
Watching this year’s race, I noticed that a lot of big corporations — many of which are professional services firms in the sectors of finance, telecommunications and consulting — have chosen to sponsor cycling. This trend isn’t all that surprising once you realize that cycling has gained on golf as a networking activity for corporate executives. And increased participation in the sport naturally drives an interest at the professional level.
Social Media Means Keeping it Real
By Beth J. Bates, New Media Special Correspondent
CEOs with an interest in leveraging blogging and social media will find a great resource in Debbie Weil. Debbie is a local thought leader who helps CEOs make the most of social media. Her blog is a comprehensive resource on marketing, technology and social media for executives and marketers alike.
How Brand Image Impacts Financial Services Selection
By Lee W. Frederiksen, Ph.D.
How important is brand image is to attracting new clients? Research firm JD Power just released a new study on financial services marketing. The survey sampled 7500 customers who have considered changing financial services institutions in the last 12 months.
Venture Capital Funding for Your Professional Services Firm
By Lee W. Frederiksen, Ph.D.
The National Venture Capital Association just released their results for second quarter 2009 fundraising. This figure represents the amount of money raised by venture capital firms to invest in portfolio companies. To no one’s surprise, the number of firms raising money (just 25) and the amount of money raised ($1.7billion) represent significant declines. Not since 2003 were numbers this low. It is not easy to attract investors to high risk investments even if the return could be great.
The Revolution Will Not Be Televised – But It Will Be On Twitter
By Beth J. Bates, New Media Special Correspondent
Whether we like it or not, Twitter has planted its flag in the world of citizen journalism. It’s become my primary medium for getting news and, quite frankly, I’ve forgotten that I have the option of getting my news on TV.
I found out about the crash landing of the U.S. Airways flight into the Hudson river and the recent passing of pitchman, Billy Mays from Twitter.
Semantic Web in the Not So Distant Future
By Beth J. Bates, New Media Special Correspondent
Recently, I had an interesting conversation with a colleague in the automobile technology industry about the future of the web and social tools and what that would mean for car makers. It got me thinking. The semantic web started as a “trip down the rabbit hole” as one friend put it, but as technology progresses, I think that the reality is becoming more clear and hitting close to home.