How CEOs Can Avoid Marketing Blunders

By Beth J. Bates, New Media Special Correspondent

Executives make marketing faux pas just like the rest of us. Friends at HubSpot recently let me know that Rebekah Donaldson, a HubSpot customer and B2B marketer, released a new free ebook entitled “Six Marketing Gotchas that CEOs Can Avoid” which sums up how CEOs can keep their marketing blunders in check.

Here is a run-down of the most common marketing challenges:

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Does Your CPA Twitter?

By Lee W. Frederiksen, Ph.D.

Accountants are not widely known for taking the vanguard of new marketing trends. In fact, our research shows that accounting firms spend the lowest percentage of revenues on marketing than any of the professional services industries we track.

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Marketing Professional Services in a Recession

By Lee W. Frederiksen, Ph.D.

With the release of recent unemployment figures there is a widespread recognition that the current recession is not over just yet. Many CEOs I’ve talked with are reacting with fatigue and disappointment.

It has been a hard pull for many businesses as they struggle to both conserve cash and maintain revenue. But their mood is often bleaker than the facts warrant. In many cases, their cost cutting has paid off and actual losses are quite modest. And many firms are even profitable and growing.

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