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Thinking About Friending Your Boss on Facebook? Think Again.
By Beth J. Bates, New Media Special Correspondent
Many professionals struggle with how much to share on Facebook and whether to “friend” or connect with co-workers and clients. Many users question whether a colleague or customer will know if they “deny” a connection on Facebook. While Facebook will not notify the user making the request that they were denied, they will see that you are not a friend in their friend list. So confirm and deny with caution.
Insurance Firms, Lawyers and Accountants are All A-Twitter
By Beth J. Bates, New Media Special Correspondent
As social media use grows, professional services providers such as finance professionals and attorneys have found themselves turning to tools like Twitter to grow their customer base and stay on top of industry news. Some have even taken sharing to the next level, telling tales of taking the bar exam or describing how they kickstarted their own careers. Many of these professionals are finding other creative ways to use microblogging:
Case Study: Using Twitter to Generate Leads
By Beth J. Bates, New Media Special Correspondent
Twitter can be a tough concept to wrap your head around. Many business owners I meet are either overwhelmed by the conversations (or lack thereof) or can’t figure out how to use the service as a business tool. Connie Benson, Community Strategist for Techrigy, created a comprehensive slide presentation about how Twitter can support lead generation.
Social Media ROI Superlist
By Beth J. Bates, New Media Special Correspondent
We’ve talked a lot lately about the ROI of social media and how we measure success. There are a variety of theories on the most effective way to assess social media ROI, and Interactive Insights Group has created one of the most comprehensive list of resources I have ever seen.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
This enormous list is broken into two categories: