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Professional Services Marketing Blog
Lessons from Social Media Week DC for Professional Services
By Mia Rommel
You probably heard about Social Media Week last week, but maybe you’re not sure how to apply what you learned to your business. Today I’m highlighting the major lessons Hinge took away from Social Media Week. You may also want to review our Content Marketing Guide for more ideas.
Last week, the Hinges followed along with the Social Media week activities here in DC (#SMWWDC). Whether you’re social media savvy, or just dipping your toe into the Twitter/Facebook/Google+/Instagram/Pinterest waters, you have to admit that when a method of communication and networking gets its own week – globally – it’s here to stay.
One of the most incredible things I witnessed during #SMWWDC was how fluid and flexible each of these social media channels and tools have become. There were presentations on urban applications for Washingtonians who want to monitor traffic, request town cars, or borrow bikes; how museums and non-profits can benefit from a robust social media presence, and why social media platforms without plans are a foolproof way to create a public relations crisis.
Here are the big ideas from SMWWDC and how you can apply them in your professional services firm.
Have a Plan
via @DistrictofAris
Many companies feel that they need Twitter or Facebook, but don’t know why; and once they have it, they’re not sure what they want it to do. So, before you create your accounts, ask yourself this: would you build a house without a blueprint? No? Apply the same rules to social media.
Hinge’s Fab Five: January 2013
Top Professional Services Marketing Content from January 2012
Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
Buying Behavior and Professional Services: A New Research Study
By Lee Frederiksen, Hinge
How do clients select a firm? What really matters to them? What are your competitors’ blind spots? Lee’s blog post pulls key findings from Hinge’s brand new research study How Buyers Buy Professional Services.
The Challenge of Creating a Blog That Sings
By Mark Schaefer, {grow}
Pros and Cons of Social Media Automation for Professional Services
One thing is definite: social media is here to stay for professional services firms. Moreover, social media is now a solid part of 2013 marketing plans and budgets. You can look to our Marketing Planning Guide for tips on your overall strategy.
It is close to impossible to be on all platforms at all times. The good news is that now you don’t need to be! Social media automation allows you to schedule posts and updates to all your platforms, instead of manually posting each individually.
Sounds great, doesn’t it? Unfortunately, some have been grossly abusing automation, creating spam, annoying the rest of us and disregarding the true meaning of social media altogether. This post will help you shine some light on the pros and cons of automation and avoid common mistakes.
Pros of Social Media Automation
5 Predictions For Marketing Professional Services in 2013
By Katie Sanner
I am definitely a perpetual optimist, ask anyone here at Hinge, but I honestly do believe it’s going to be a banner year for marketing professional services. The good news is that the ‘testing’ period for many marketing tools has come to a close and now it’s time embrace, enhance and engage!
As always, with the new year comes speculation on what’s going to be hot in 2013. Some of the articles you’ll read will relate to the professional services marketplace, while others will not. Based on my own observations and reflecting on insights from leading marketing professionals, here are my top 5 predictions for marketing professional services in 2013 (in no particular order). For a full list of our recommended marketing tactics, check out Hinge’s Marketing Planning Guide.
Social Media
It’s not just about getting people to like your Facebook page or follow you on Twitter anymore. Social media is going to become even more useful for distributing your online content and engaging your audience. We’ll also start to see the integration of social media channels and how they’ll work in tandem to increase inbound marketing effectiveness.
Hinge’s Fab Five: December 2012
Top Professional Services Marketing Content from December 2012
Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
Planning a Lead Generation Website for Your Firm
By Lee Frederiksen, Hinge
Your firm’s website should be the engine that drives your whole online lead generation program. Read Lee’s tips for planning a successful lead generation website for your firm.
Handpicked by Hinge: Top 12 Marketing Blog Posts of 2012
Can you believe that 2012 is almost over? And here we are embarking upon a new year. We think now is a great time to look back and pay tribute to all the great content published in this passing year. So, without further ado, here are our top 12 selections well worth a revisit in no particular order.
1. 11 Infographics Marketers Should Keep Near Their Desks
By Jesse Noyes, Eloqua
Marketing is such a beast nowadays that it is useful to have cheat sheets for all of us marketers to keep up with it! Jesse lists the most useful infographics that each marketer should print out and keep at their desks. All very valuable for the new year!
2. The Noob Guide to Link Building
By Michael King, SEOmoz
SEO has changed more than anything in 2012. This extra comprehensive guide to link building will help you keep up-to-date with the latest guidelines. It’s full of great ideas!