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Professional Services Marketing Blog
The Facebook vs. MySpace Smackdown: Should You Care?
By Lee W. Frederiksen, Ph.D.
Nielsen-Online just released their latest report on the year over year growth in social media site usage. From my perspective the biggest point was the overall increase in social media usage. They reported an 83% increase in total time spent on these sites from April 2008 to April 2009. The big winners, in terms of sheer popularity, are Facebook, with a 699% jump to 13 billion minutes. MySpace, the second most popular site was actually down by 31% (I believe this highlights the fickle nature of the whole space). Other big winners are Twitter with a 3700% increase and a respectable 69% jump in usage by LinkedIn.
Marketing Drives Internet Strategy
By Beth J. Bates, New Media Special Correspondent
Recently the Internet Strategy Forum released their 2009 Corporate Internet Executive Research Study. The study focused on issues faced by in-house corporate Internet executives. The survey data was gathered from 266 members of the Internet Strategy Forum. Here are some highlights from the study:
Great Content Draws Great Customers
By Lee W. Frederiksen, Ph.D.
Every now and then someone makes an argument that really resonates with you. That happened to me yesterday morning when I attended a presentation that PR firm SpeakerBox held at Viget Labs. The featured speaker was Joe Pulizzi, author of Get Content. Get Customers.
Joe talked about how marketing has entered a new paradigm. Talking at potential customers about how good you are is a dead end, not to mention a gigantic waste of resources. A better approach is to engage in content marketing. Content marketing is possible if you know what information your customers value. In the professional services, content marketing usually revolves around helping clients find practical solutions to key problems — and that means pushing valuable information to clients and prospects. As Joe so eloquently puts it, we should think of ourselves as publishers as much as marketers.
Bringing Value To Client Relationships
By Lee W. Frederiksen, Ph.D.
Client relationships are one of the most misunderstood areas of professional services. Many professional services providers confuse friendliness with adding value. Developing personal business friendships can be good — a golf outing or a restaurant meal can build rapport and trust. Real value, however, flows from one’s ability to understand a client’s business well enough to provide solutions to their pressing problems. This requires proactive work.
How Are Corporations Using Social Media?
By Beth J. Bates, New Media Special Correspondent
It can be challenging to find great examples businesses using social media to further their marketing and brand initiatives. It’s tough to know what’s out there. So I took some time to do a little research and bring you a short list of social media practitioners so you can see how large and small corporations are successfully using social media.
Forbes.com – Helping CEOs Feel Comfortable with Web 2.0
By Beth J. Bates, New Media Special Correspondent
Forbes.com recently ran a great article entitled “Yes, CEOs Should Facebook and Twitter”. (I’m not sure that “Facebook” and “Twitter” are verbs, but I digress.) The subhead reads “Web 2.0 is no longer just for teenagers.” I find myself preaching this concept to naysayers everyday.