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Apr 09 2008
Thought Leadership?
By Lee W. Frederiksen, Ph.D.
Here’s a sobering true story.
A well respected government contractor offered a well attended series of seminars showcasing their thought leadership. They received rave reviews from attendees, who left the seminars with a lot of enthusiasm and ideas. However, when we spoke to attendees later, many were surprised to learn that the firm that put on the seminars actually provided those services.