Professional Services Marketing Blog

Apr 20 2012

The Importance of Web Analytics: The 3 Questions Google Analytics Can Answer

By Lee Eliav

Web analytics image

 

You have followed Hinge's website planning guide exactly and your new website is up and running. You have optimized the pages for SEO, created effective and enticing conversion actions, and you are promoting content in social media. Now you can just sit back and watch the leads come in, right?

Not exactly. You still need to monitor what's happening on your website, and that's where web analytics come in. Web analytics allow you to track all kinds of activity on your site, such as:

  • How many visitors are coming to your website?
  • How those visitors are getting there?
  • How they are behaving while they are there?

 
So, where can you find all of this information? Well, it's all right there in Google Analytics.

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Apr 04 2012

Hinge’s Fab Five: March 2012

By Lee Eliav

By Lee Eliav

 

Top Professional Services Marketing Content from March 2012

Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!


Why Gawker is Writing Better Headlines Than the Rest of the Web

By: Andrew Hanelly, TMG Custom Media

Headlines are arguable the most important factor in visibility for your online content. Here are a few headline tips!

 

Designing for the User with Responsive Web Design
By: Jon-Mikely Bailey, Wood Street Inc.

A very interesting article about responsive web design and what it can do for your firm

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Mar 01 2012

Hinge’s Fab Five: February 2012

By Lee Eliav

By Lee Eliav

 

Top Professional Services Marketing Content from February 2012

Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!


Lethal Generosity: The Key to Your Online Content Strategy

By: Joe Pulizzi, Content Marketing Institute

Joe Pulizzi explains the keys to a successful content marketing strategy in this great article.

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Feb 27 2012

The New Lead Generation Process for Professional Services

Infographic by Brian Lemen

Lead generation process image
(Click image to see full-size infographic)

 

Looking for a new lead generation process to boost the growth and profitability of your firm? There is a whole new model that is revolutionizing the way professional services firms find new clients. To understand how it works, check out this latest infographic from our studio.

Trust is still important. But these days it isn’t built on a golf course or through personal referrals.

It’s also being built by engaging potential clients online. Busy executives want answers, and they want them now. They want to be educated on the issues and possible solutions. And they don’t want to waste precious time.

The New Lead Generation Process Defined

The online lead generation process involves building trust one step at a time.

You start with content that interests prospects at various stages of the buying process. How do you know what content? That’s where research on clients and keywords and website analytics come in.

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Feb 24 2012

Outsourced Lead Generation: 5 Services Worth Your Investment

By Sean McVey

five dollar bill image

 

According to our latest research, 31% of professional services firms contract outside help for at least part of their online marketing efforts.  Additionally, 66% of firms plan on increasing their online marketing spending within the next year.

If all of these firms are paying for outsourced lead generation, what exactly are they buying? As a marketing firm, we are quite aware of what firms are paying for and which services are actually driving new leads and business.  Here are five sure-fire lead generation tactics to consider outshttp://www.hingemarketing.com/admin/index.php?S=fe9a5d58304f758dccae428aba07ad2185e580ae&D=cp&C=content_publish&M=entry_form&channel_id=7&entry_id=1150#ourcing if you are looking to grow your company quickly:

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Feb 10 2012

SEO for Accountants: A Case Study

By Sean McVey

SEO for Accountants Image

 

I recently chatted with Richard Rawson, Director of Marketing at E. Cohen and Company, a CPA firm in Rockville, Maryland.  Richard and his team of forward-thinking executives manage to generate approximately 40% of their firm’s leads from the web.

Our conversation revealed several key takeaways that I believe any accounting firm should understand before taking on an online marketing campaign.

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