How to Develop a Tagline for Your Professional Services Firm

 

We are all exposed to taglines every day. Mostly we don’t think about them in any sort of systematic way. Then one day you need to “come up with” a tagline for your professional services firm. That’s when it starts to become difficult.

Most people begin by looking at tag lines that they like. Nike’s iconic “Just do it” makes a lot of lists. They might brainstorm a page full of options only to learn that nothing quite lives up to their expectations. They then pull out the stops and find some creative friends. A cascade of ideas follows, but still no winner.

What to do? Here are a few practical suggestions to help you get to a solution.

Read Full Text