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Professional Services Marketing Blog
Developing a Content Marketing Playbook for Your Professional Services Firm
By Lee W. Frederiksen, Ph.D.
Content marketing is rapidly becoming one of the cornerstones of professional services marketing. And it’s no wonder, as it is ideally suited to the task of the professional services marketer. When executed correctly, it allows you to attract and qualify potential clients and build significant trust. Think traditional speaking engagements taken online and supercharged.
But many firms struggle to get started and organize their efforts. We recently conducted a webinar with Content Marketing Institute founder Joe Pulizzi that laid out several fundamental principles that you can use as you develop your own content marketing strategy.
Here is a link to the Kings of Content Marketing webinar and my key take-aways for building your firm’s content marketing playbook:
Hinge’s Fab Five: April 2012
By: Lee Eliav
Top Professional Services Marketing Content from April 2012
Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
Optimizing Social, Search and Content: A Q&A with Lee Odden
By: Joe Pullizi, Content Marketing Institute
A Q&A session from Joe Pullizi with Lee Odden on content marketing, social media, search, and the future of online marketing.
Selling Accounting Services to the iPhone Generation
By Sean McVey
Mazuma, a UK-based accountancy service company, generates approximately 80% of its business through online sources. While most professional services firms are still trying to figure out how to update their websites, Mazuma is finding new ways to connect with youthful prospects — and perhaps paving the way for the rest of the accounting industry.
How does one go about selling accounting services to younger folks? It’s certainly not through handshakes and sales calls. Recently, I spoke with Lucy Cohen, cofounder of Mazuma, and learned some key concepts driving their success.
If you want to connect with the mobile generation, you need to look good on a mobile phone.
Approximately 38% of Mazuma’s website traffic comes through mobile platforms—iPhones, iPads, Droids, and other mobile devices. Mobile traffic has significantly increased for all websites within the past year, and the percentage of visitors using mobile will only continue to climb.
Lucy and her team quickly realized that creating a mobile-friendly website was a top priority.A better website experience for potential clients equates to more trust, more engagement, and more conversions of visitors into sales.
Hinge’s Fab Five: March 2012
By Lee Eliav
Top Professional Services Marketing Content from March 2012
Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
Why Gawker is Writing Better Headlines Than the Rest of the Web
By: Andrew Hanelly, TMG Custom Media
Headlines are arguable the most important factor in visibility for your online content. Here are a few headline tips!
Designing for the User with Responsive Web Design
By: Jon-Mikely Bailey, Wood Street Inc.
A very interesting article about responsive web design and what it can do for your firm
[Infographic] Showdown at the Social Corral: Architects vs. Accountants
By Lee W. Frederiksen, Ph.D.; infographic by Brian Lemen
(Click image to see full-size infographic)
It’s high noon at the Social Corral. Two seasoned professionals step out from the shadows and stare each other down. It’s time for a social media showdown.
The accountant slowly ‘Counts’ off 10 paces. The architect says ‘Draw!’
Who will walk away with the Social Media victory?
The Art of Social Media for Professional Services: a Zen Approach
By Bethany Dawson
If you read this blog, chances are you use at least some social media in your work. And if you are like many of us, you can get pretty overwhelmed by all of its possibilities. Well, I feel your pain.
So today, I want you look at your social media activity through a different lens: try a more Zen approach and let your stress melt away. Consider giving these simple suggestions a try: