5 Advantages Of Building A Microsite

By Lee Eliav

Recently it has become common in online marketing, especially in B2C online marketing, to build microsites for specific products. More and more companies are embracing this practice because a good argument can be made for why you should build a microsite. When you are considering building a microsite for yourself, consider these 5 advantages:

1. Search Engine Optimization Benefits

Many marketers build microsites for the SEO value. A microsite can be very targeted around a specific service or offering. This can help significantly boost rankings in search because search engines will understand exactly what your site and content is about.

Another way microsites can boost URLs is through keyword rich URLs. If a website has a keyword as its URL, it will often get a rankings boost for that specific keyword.

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The Role of Social Media in a Lead Generating Website

By Sean McVey

Valuable content written? Check. 

Content optimized for search engines? Check.

Now it’s time to sit back and let the traffic roll in. Right? No!  Just because you have a worthy site doesn’t mean people are going to find it right away.  It’s your job to proactively connect your site to the rest of the world. 

Your website right now lives on a quiet country road.  You are in the middle of nowhere and besides your own employees, nobody knows your site exists.  Living in the country is great if you’re looking for peace and quiet, but that’s not what you want.  You are looking to turn that country road into a super highway with constant traffic.  It’s time to open your website up to the rest of the world. 

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Filed under: Social Media, Websites

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The Role of Content Marketing in the Lead Generating Website

By Sean McVey

A primary characteristic that sets a lead generating website apart from a typical branded website is the type and quality of the content.  Nearly all professional services websites include written content about the company—home page, about page, services pages, etc.  But the lead generating website does not stop there.  It attracts targeted visitors with an extensive library of educational content, as discussed in our Lead Generating Website Guide.  

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Lead Generating Websites - Why and How You Should Build One

By Lee Eliav

As marketers, we strive to find a way to consistently have new leads flowing into our pipeline. And in the professional services marketing world, what better tool exists to achieve this goal than a lead generating website?

By planning, designing, and building a lead generating website, your firm will be able to generate leads consistently. Even when you are on vacation, you will have a steady flow of new leads waiting for you when you return. So why aren’t all marketers developing lead generating websites?

In our most recent webinar, we set out to give marketers the tools they need to start planning their next website update. Check out the recording of How To Build A Lead Generating Webinar here.

Here are the key takeaways from the webinar:

1. High growth professional services firms generate 50% of their leads online.
   
   Hinge conducted an online marketing research study and found a clear difference in the marketing techniques that high growth professional services firms and average growth firms use. High growth firms are making tremendous use of online marketing and are generating at least 50% of their leads online. What percentage of your leads are you generating online?
    

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Filed under: Online Marketing, Websites

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Branding or Lead Generation Websites: Which is Right for Your Firm?

By Lee Frederiksen

Is your website pulling its weight at your firm?

Is it helping you achieve your business goals or making it harder? Have you thought through what you want it to do for your firm?

Your website is arguably your most important marketing tool. It may also be one of the most misunderstood and neglected, as well. Let’s take a closer look at what your alternatives are and how to think through what might be best for your firm.

Two Types of Websites

When it comes to professional services there are basically two types of websites. The first is what we call a branding website. The branding website is designed to convey your brand message and provide all the basic information about your firm, such as what you do (your services), who you do it for (your clients) and who you are (about your firm). Sometimes branding websites are referred to (somewhat disdainfully) as “brochure” sites.

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What Does SEO Mean – SEO Jargon Buster

By Lee Eliav

As SEO continues to grow as a core component of all online marketing strategies, more and more people approach us looking for guidance. Interestingly, one of the first questions we are often asked is “What does SEO mean?”. SEO stands for search engine optimization. It is the process of optimizing your website to help search engines understand which keywords you should be ranking for.  Download our complete SEO Guide to learn even more.

While we are often asked for a general definition of SEO, there is plenty of other search terms that are important for professional services to know and understand. The rest of this post will be focused on defining some of that jargon so you can go into your next conversation about SEO confident and well-educated. I will try to keep the definitions short and sweet so if you need more clarification about a certain term, feel free to reach out in the comments.

The Algorithm:  A complex mathematic formula that search engines use to decide what websites appear after a search is entered.

Backlinks (inlinks): The term used to describe inbound links to your website. Anytime another website links to yours it is considered a backlink.

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