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Professional Services Marketing Blog
Hinge’s Fab Five: March 2012
By Lee Eliav
Top Professional Services Marketing Content from March 2012
Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
Why Gawker is Writing Better Headlines Than the Rest of the Web
By: Andrew Hanelly, TMG Custom Media
Headlines are arguable the most important factor in visibility for your online content. Here are a few headline tips!
Designing for the User with Responsive Web Design
By: Jon-Mikely Bailey, Wood Street Inc.
A very interesting article about responsive web design and what it can do for your firm
Hinge’s Fab Five: February 2012
By Lee Eliav
Top Professional Services Marketing Content from February 2012
Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
Lethal Generosity: The Key to Your Online Content Strategy
By: Joe Pulizzi, Content Marketing Institute
Joe Pulizzi explains the keys to a successful content marketing strategy in this great article.
The New Lead Generation Process for Professional Services
By Lee W. Frederiksen; Infographic by Brian Lemen
(Click image to see full-size infographic)
Looking for a new lead generation process to boost the growth and profitability of your firm? There is a whole new model that is revolutionizing the way professional services firms find new clients. To understand how it works, check out this latest infographic from our studio.
Trust is still important. But these days it isn’t built on a golf course or through personal referrals.
It’s also being built by engaging potential clients online. Busy executives want answers, and they want them now. They want to be educated on the issues and possible solutions. And they don’t want to waste precious time.
The New Lead Generation Process Defined
The online lead generation process involves building trust one step at a time.
You start with content that interests prospects at various stages of the buying process. How do you know what content? That’s where research on clients and keywords and website analytics come in.
Outsourced Lead Generation: 5 Services Worth Your Investment
By Sean McVey
According to our latest research, 31% of professional services firms contract outside help for at least part of their online marketing efforts. Additionally, 66% of firms plan on increasing their online marketing spending within the next year.
If all of these firms are paying for outsourced lead generation, what exactly are they buying? As a marketing firm, we are quite aware of what firms are paying for and which services are actually driving new leads and business. Here are five sure-fire lead generation tactics to consider outsourcing if you are looking to grow your company quickly:
SEO for Accountants: A Case Study
By Sean McVey
I recently chatted with Richard Rawson, Director of Marketing at E. Cohen and Company, a CPA firm in Rockville, Maryland. Richard and his team of forward-thinking executives manage to generate approximately 40% of their firm’s leads from the web.
Our conversation revealed several key takeaways that I believe any accounting firm should understand before taking on an online marketing campaign.
Architecture Firm Finds 90% of Leads Online
By Sean McVey
My recent conversation with Derek Leavitt, founder of Modative Architects, yielded some interesting stats on the firm’s lead generation:
- Approximately 90% of the firm’s leads come through its website
- They receive around 4 warm leads per week online
- The firm’s web traffic increased from 10 visits a week to 400 per day in a short period of time
My two reactions to these shocking numbers were:
- Wow!
- How?
Find the Right Keyword Opportunity
Derek and his team were able to use search engine data to find some great keyword opportunities. They were careful to select terms that receive heavy search traffic but which don’t appear on many websites. Often these are highly specific keyword phrases, such as:
“small lot subdivisions”
This is a niche keyword that they felt they could own. It accurately describes one of their core services so it was ripe for the taking. Ok, now what?