5 Trends Shaping the Future of Accounting Marketing

By Lee W. Frederiksen, Ph.D.

Whether you like it or not, accounting marketing is changing.  Business development and marketing approaches that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere.

Any major change comes with both threats and exciting new opportunities. And firms that understand the forces shaping the future of the professional services marketplace will have an advantage.

Here are five trends that are already shaping the future of accounting marketing:

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Differentiating Your Firm: How One Accounting Practice Embraces Becoming A Commodity

By Lee W. Frederiksen, Ph.D.

Boy, do I have an interesting firm to tell you about. I came across this very cleverly positioned firm In Dennis Howlett’s always interesting blog, AccMan. He always has a thought provoking perspective that is nicely captured by his tagline, “Never knowingly under opinionated.”

The firm he profiled is a UK based accounting firm called Mazuma, and it takes a very counterintuitive approach to differentiating itself.

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