Case Study: Using Twitter to Generate Leads

By Beth J. Bates, New Media Special Correspondent

Twitter can be a tough concept to wrap your head around. Many business owners I meet are either overwhelmed by the conversations (or lack thereof) or can't figure out how to use the service as a business tool. Connie Benson, Community Strategist for Techrigy, created a comprehensive slide presentation about how Twitter can support lead generation.

The primary points of the presentation include:

• Engage people as people first and don't push your sales pitch.
• Listening is a critical key for engagement on Twitter.
• Establish goals and challenges and assess how Twitter can support your efforts.

Benson began her journey into the world of Twitter with 5 eager team members and no budget. She notes that once she began engaging in the Twitter community:

• Within 3 months her customer base increased by 57%
• Within 6 months her customer base increased by 269%
• Within 1 year her customer base increased by 840%

I hope that you enjoy this presentation as much as I did. It's quite inspiring and says a lot about the viability of Twitter as a sales tool.

Beth J. Bates consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.