Professional Services Marketing Blog

Jul 09 2009

Does Your CPA Twitter?

By Lee W. Frederiksen, Ph.D.

Accountants are not widely known for taking the vanguard of new marketing trends. In fact, our research shows that accounting firms spend the lowest percentage of revenues on marketing than any of the professional services industries we track. So it was with a good deal of interest that I read the article "CPAs Embrace Twitter" in the Journal of Accountancy. While most of the the article was anecdotal, it demonstrated that even the accounting profession is beginning to adopt social media tools in their marketing programs. If you're considering social media as part of your business development strategy you may find some inspiration in these case examples.

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August 3, 2009

CPAs on Twitter

Lee,
We are one of the CPA firms that Twitter. We are a Top 100 firm in the US that is embracing social media. It’s been very interesting to see the caliber of people, organizations and firms on this platform. It’s another channel for us to distribute our thought leadership content. We also can highlight other organization’s content (Tweets) that we think our followers would find of interest as well.
Best part is, it’s delivered in a method that fits within the daily routines of the audience. It’s not traditional “outbound” marketing, but rather “inbound” marketing….which is primarily permission-based. We find that social media provides a “warmer” audience than the traditional methods produce. Thanks for the post on this topic.
Eric Majchrzak

Marketing Manager

Freed Maxick CPAs

Buffalo, NY
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