Forbes.com – Helping CEOs Feel Comfortable with Web 2.0

By Beth J. Bates, New Media Special Correspondent

Forbes.com recently ran a great article entitled "Yes, CEOs Should Facebook and Twitter". (I'm not sure that "Facebook" and "Twitter" are verbs, but I digress.) The subhead reads "Web 2.0 is no longer just for teenagers." I find myself preaching this concept to naysayers everyday.

The article explains why social media is so important to CEOs, cites great examples of how CEOs are successfully using web 2.0 tools and why its silly to be a late adopter. I'm pleased that a reputable publication like Forbes has realized that social media marketing is important and can't be ignored, particularly in this economic climate. People want to know whom they are doing business with and want assurances that their interests are being looked after.

Social media is all about transparency, authenticity and revealing the human side of business. It's nice to see that Forbes understands and is helping CEOs do the same.

Beth J. Bates consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.