Professional Services Marketing Blog

Handpicked by Hinge: Top 12 Marketing Blog Posts of 2012

By Alexandra Marigodova

 

Can you believe that 2012 is almost over? And here we are embarking upon a new year. We think now is a great time to look back and pay tribute to all the great content published in this passing year. So, without further ado, here are our top 12 selections well worth a revisit in no particular order.

1. 11 Infographics Marketers Should Keep Near Their Desks

By Jesse Noyes, Eloqua

 Marketing is such a beast nowadays that it is useful to have cheat sheets for all of us marketers to keep up with it! Jesse lists the most useful infographics that each marketer should print out and keep at their desks. All very valuable for the new year!

2. The Noob Guide to Link Building

By Michael King, SEOmoz

SEO has changed more than anything in 2012. This extra comprehensive guide to link building will help you keep up-to-date with the latest guidelines. It’s full of great ideas!

3. Which Links in Your Email Marketing Get the Most Clicks?

By Magdalena Georgieva, HubSpot

Email has become a regular component in firm’s marketing long before 2012. That said, it has not lost its effectiveness. In this post Magdalena dissects what kind of emails get the most click-throughs and ways to use it to your advantage.

4. 2013 B2B Content Marketing Benchmarks, Budgets and Trends

By Joe Pulizzi, Content Marketing Institute

9 out of 10 marketers are using content marketing. In this blog post Joe Pulizzi summarizes brand new research findings published by the Content Marketing Institute and MarketingProfs. Best content marketing research of the year in our book!  

5. The KISSmetrics Guide to Blogging

By Sean Work, KISSmetrics

Blogging has many benefits. It helps brand awareness, improves SEO, and helps build your customer base. Sean’s guide consists of 31 awesome tips to blogging and is a great resource for any beginner, intermediate or advanced B2B blogger.

6. Leverage Social Media to Show Your Expertise

By: Martin Michalik, Viral Blog

An infographic from Viral Blog that visually explains how you can brand yourself as a Visible ExpertSM in your field using social media as leverage.

7. 12 Online Marketing To-Dos for 2012 + 1!

By: Jon Mikel Bailey, Wood Street Inc

This is a dead-on list of New Year resolutions from 2012. How did you do? Can you put a check mark against all of these? If not, travel into 2013 they must!

8. 5 Speeds of Digital Lead Generation

By: Sean McVey, Hinge

We had a great blogging year at Hinge! And although we produced lots of valuable content for you, our reader, here is one of the most read and loved blog posts of 2012. Bound to help you with creating your lead generation machine!

9. 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

By Heidi Cohen, ClickZ

Many firms are still planning their 2013 marketing. And for many social media has finally become a solid part of the business plan. This research is a great way to approach the social media aspect of your marketing for the year as well as a great way to persuade the management team!

10. 30 Social Media Predictions for 2012 From the Pros

By Cindy King, Social Media Examiner

A list of 30 social media predictions for 2012 from experts you are likely familiar with. Did they get it right? See if their predictions came true.

11. Website Design Analysis Of Ten World Class Brands

By Stephanie Hamilton, The Daily Egg

 Stephanie’s analysis of top brands’ websites is both entertaining and useful! We should and CAN all learn from these top 10!

12. Must-Attend Marketing Events in 2013 – An Interactive Infographic

By Jason Miller, Marketo

No doubt, it’s the era of education in marketing. Attending conferences is a great way to stay educated, up-to-date on trends and inspired. Marketo’s Infographic is a great way to keep up with all the biggest and greatest marketing events in 2013. Field trips await!

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Dec 28 2012