Professional Services Marketing Blog

Hinge’s Fab Five: February 2013

By Alexandra Marigodova


Top Professional Services Marketing Content from February 2013

Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!

An Alternative Path to Developing Trust with Buyers

By Lee Frederiksen for RainToday

  According to Hinge’s research, your buyer absolutely must trust you to purchase your services. But how do you earn the trust? In this interview for RainToday, Lee explores new ways to develop your potential client’s trust through online presence and content marketing.

Where Consumers Think You Should Invest Your Marketing Resources

By Kyle Lacy, ExactTarget

 For many firms, marketing plans for the year are still in the development stage. Marketers and business executives have strong opinions the way budgets should be spent. The folks at ExactTarget provide crucial data to help with this decision. How does your client think you should invest your marketing dollar and effort? It’s a must see!

The Evolution of Modern Marketing Automation [Infographic]

By Loren Baker, BlueGlass

 Marketing automation is not only taking the marketer’s world by storm, it is also making their life easier and more productive. This infographic, courtesy of BlueGlass and Marketo, takes a deep dive into the evolution of marketing automation from the early 20th century to now. It then projects into the future to see what tools are up and coming.

Project 10K: Getting More Website Traffic

By Ian Brodie

 In this blog series, Ian is on a quest to get 10,000 engaged email subscribers by the end of the year. If you are thinking “Why haven’t I thought of this?!”, you still can! Follow along with Ian’s posts to build and optimize your list. Hinge recommended.

7 Scientifically-Backed Copywriting Tips

By Gregory Ciotti, copyblogger

 Let’s be honest. Many dread persuasive writing, but that doesn’t make it less necessary. In business, we use persuasive writing all the time – from emails to RFP. It’s essential! Luckily, George picks out seven tips that you must have in your artillery, all backed by studies in psychology and neuroscience.

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Mar 01 2013