Hinge’s Fab Five: January 2013

Top Professional Services Marketing Content from January 2013

Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!

Buying Behavior and Professional Services: A New Research Study

By Lee Frederiksen, Hinge

  How do clients select a firm? What really matters to them? What are your competitors’ blind spots? Lee’s blog post pulls key findings from Hinge’s brand new research study How Buyers Buy Professional Services.

The Challenge of Creating a Blog That Sings

By Mark Schaefer, {grow}

 Marketers agree, blogging is a must for your business! Chances are, you already know that! Mark Schaefer wins Hinge’s “inspiration of the month” award. His post will help you create a blog that sings! 

Are You Rushing to Be First or Trying to be Best

By Jay Baer, Convince and Convert

 This awesome edition of the weekly Baer Facts video series brings wise words from Kyle Lacy of ExactTarget. Don’t be the first, be the best!

Email Marketing Benchmarks By Industry [CHART]

By Egan Cheung, Eloqua

 How strong are your email campaigns? It sure helps to have some benchmarks! Once again, Eloqua brings great data to the table. See for yourself what your industry’s benchmarks for click rates and open rates are.

An Exciting Time for SEO in the Enterprise [Infographic]

by Verónica Maria Jarski, Marketing Profs

 63% of executive teams say their familiarity with SEO business and metrics has increased in the last year. It’s exciting times for SEO, indeed. Great Infographic illustrates the future of SEO.