Hinge’s Fab Five: October 2012

Top Professional Services Marketing Content from October 2012

Each month, an enormous amount of content is published on marketing. This monthly email will help you keep up with the best marketing articles on the web. Enjoy!

Marketing Research: Only 25% of Marketers Can Show Value to the Organization

By David Kirkpatrick, MarketingSherpa

 Marketers often struggle with showing value to the organization. David translates recent research findings of the 2012 ITSMA/VEM Marketing Performance Management Survey into this actionable post.

Why Landing Pages Are an Essential Marketing Tool

By John Jantsch, OpenForum

 Landing pages are no longer optional. They have become a required marketing tool. Learn how creating and using landing pages correctly could do wonders for your business.

Top 5 Brand Building Strategies for Professional Services Firms

By Lee Frederiksen, Hinge

Having a strong brand is invaluable for a professional services firm. In this article Lee teaches how to pick the best branding strategy for your firm.

2013 B2B Content Marketing Benchmarks, Budgets and Trends

By Joe Pulizzi, Content Marketing Institute

 9 out of 10 marketers are using content marketing. In this blog post Joe Pulizzi summarizes brand new research findings published by the Content Marketing Institute and MarketingProfs. We have been waiting all year!

3 Ways to Grow Your Email List With Twitter

By Gregory Ciotti, Social Media Examiner

 Looking to expand your email list? In this blog post Gregory Ciotti shares 3 simple ways to use Twitter to generate new email contacts. Don’t miss out!