Insurance Firms, Lawyers and Accountants are All A-Twitter

By Beth J. Bates, New Media Special Correspondent

As social media use grows, professional services providers such as finance professionals and attorneys have found themselves turning to tools like Twitter to grow their customer base and stay on top of industry news. Some have even taken sharing to the next level, telling tales of taking the bar exam or describing how they kickstarted their own careers. Many of these professionals are finding other creative ways to use microblogging:

Lawyers

• Interacting informally with other lawyers
• Republishing and sharing content/knowledge
• Following government bodies online
• Attracting media attention
  

Insurance Firms

• Resolving customer service issues
• Making announcements (rate changes, etc.)
• Reaching a younger audience
• Enhancing accessibility and personal engagement
  

Accountants

• Commenting on recent industry news
• Following financial regulations and changes in IRS guidelines
• Using their experience in financial issues to attract new clients
• Interacting informally with other accountants

By finding effective ways to use Twitter and other social media tools, professionals are connecting with new customers, keeping up on trends and keeping the public informed.

Find lawyers, CPAs and insurance firms on Twitter:

• 145 Lawyers and Legal Professionals to Follow on Twitter
• CPAs Embrace Twitter
• Twitter and Insurance – You Have To Be Kidding

Beth J. Bates consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.