Invizion - a Firm to Watch in the GovCon Space

By Lee W. Frederiksen, Ph.D.

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As you may know, Hinge conducts regular research on professional services firms and their clients. We are just finishing data collection on a national study aimed at identifying professional services firms that are growing fast, even in this challenging economic environment. The good news is that there are some impressive performers.

Today, I’d like to highlight one such company, a technology firm called Invizion. They operate in the GovCon space and are focusing on the security market.

Their top management team includes founders Steve Johnson, George Washington and COO Lauren White. Consistent with many top performing firms, these folks are experienced players with solid track records and experience.

In the interest of full disclosure, I should point out that Invizion is a client of ours. I confess that I admire this company, and I believe they would be successful even without our help. Why? We’ve researched professional services firms across North America. And based on our profile of the most successful professional services firms, Invizion does a lot of things right. Let me give you three good examples:

1. They have brought on very high quality people, both employees and business partners. They spend senior management time and money to develop and maintain a carefully conceived corporate culture. This is very important for a company with a widely dispersed, culturally diverse workforce — a characteristic shared with many government contractors.
2. They understand that their brand has to reflect their strategic focus. Like many high performing firms, they are clear about how they want to be perceived — and they do what it takes to support that perception. From website to office space to choice of teaming partners, they push for consistency. It’s not easy to refocus a high growth firm, but a well-calibrated brand helps keep high performance firms at the front of the pack.
3. They are willing to take calculated risks and innovate. These initiatives build on core strengths and reinforce their brand positioning. Many companies are content to play it safe in an uncertain economy. But playing it safe comes with its own risks. Do all of their initiatives pay off? Of course not; that’s why they are called risks. But when risks work out, they can open up tremendous opportunities.

Invizion expects to continue growing this coming year. We'll be right there with them, watching and learning.