Professional Services Marketing Blog

Oct 06 2008

Is Social Networking Eating the Web?

By Lee W. Frederiksen, Ph.D.

In a recent post I wrote about how I was blown away by a recent Cisco study that projected that in about 3-4 years there will be over 500 thousand years worth of video content delivered over the web each month.

I just came across another statistic published by the Washington Post citing ComScore, a Reston, VA based firm that measures internet traffic. The total web traffic is running at about 860 million unique visitors each month. In August, ComScore reported that over 65% of that traffic was social networking users. That caught my attention.

On a day-to-day basis, it can seem like little changes on the Internet. When you're confronted with statistics like this, however, it's easy to see that fundamental shifts are in the works. Firms that figure out how to leverage this change to accelerate marketing, aid recruiting, or work with clients are going to have a competitive advantage.

Filed under: Marketing

Leave a Comment

October 7, 2008

Armin

As a boutique photography business all of my work is referral based. I think it’s amazing how social networking sites like MySpace & Facebook are all the rage. Facebook alone has been a great viral marketing tool for my business resulting in wider exposure to people I otherwise may not have reached. Whenever I book I client I always add them in Facebook. The ability to upload photos, tag those photos with my brides & grooms whose friends and their network of friends see, has elevated my exposure to the online communities. I can track two weddings I booked back to Facebook. I finally got my promo video trailer up on my website & blog in hopes to further leverage the online video standard for businesses.

Great post!

October 8, 2008

lfrederiksen

I’m impressed with your approach to using social networking to build your business.So many professional services businesses could be taking advantage of video as well. You are clearly on top of both.You are building a brand and a following. Well done..lwf
——-

Leave a comment