Social Media Means Keeping it Real

By Beth J. Bates, New Media Special Correspondent

CEOs with an interest in leveraging blogging and social media will find a great resource in Debbie Weil. Debbie is a local thought leader who helps CEOs make the most of social media. Her blog is a comprehensive resource on marketing, technology and social media for executives and marketers alike.

Debbie wrote a great post recently on my favorite subject — authenticity. Faking concern and interest just doesn't cut it anymore. If you want to seem personal, be personal. Find out about your customers' needs and act on them. But don't lull them into a false sense of being cared for. They will know, and you will look like a phony. Your customers know whether you know them or not.

Debbie Weil speaks to corporations in the Washington DC area and blogs regularly at debbieweil.com.

Beth J. Bates consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.