Social Media ROI Superlist

By Beth J. Bates, New Media Special Correspondent

We've talked a lot lately about the ROI of social media and how we measure success. There are a variety of theories on the most effective way to assess social media ROI, and Interactive Insights Group has created one of the most comprehensive list of resources I have ever seen.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

This enormous list is broken into two categories:

• Social Media Measurement, ROI and Monitoring
• Key Social Media Statistics and Research Studies

This list ranges from the very basic to more complex theories of assessing ROI data points. There are also a variety of tools including:

• Calculating the ROI of blogging
• Social Media Monitoring Wiki
• Social Media Metrics Wiki
• Analytics Toolbox: 50+ More Ways to Track Website Traffic
• Social Media measurement

Also, check out my previous posts on ROI:

• How One Company Assessed ROI on Social Media
• Social Capital – How Do I Measure Success?

What are the most critical points of social media ROI for your firm?

Beth J. Bates consults with Hinge on social media tool selection and strategy and helps its clients find effective ways to leverage these new mediums to meet business goals.