Engineering Awareness

When Bowman Consulting — a regional land planning and engineering firm based in Northern Virginia — approached us to re-engineer their brand, the firm was grappling with its success. How would they convey the scope of their expertise to a growing regional audience? And in a competitive marketplace, how would Bowman recruit the top talent they need to sustain their growth and spread their reputation to new markets?

Often, the best answers are grounded in research. So we surveyed the firm’s competitive landscape and dug into its internal culture until we understood Bowman’s challenges and opportunities. A relatively young company with limited awareness outside of the Washington, DC area, Bowman needed a brand that conveyed a maturity and level of experience consistent with its track record. We developed an ad campaign, website and print collateral that describe the firm’s contribution to major projects across a wide range of categories. And to attract great new employees, we created energetic recruiting materials to stimulate an interest in a career at Bowman.

Today, Bowman is well-established across the mid-Atlantic. The company continues to grow its client base and reputation. And they’ve been able to attract the top talent they need to maintain — and expand — their leadership position.