Marketing Intelligence

FortiusOne is a growing technology firm that was determined to put itself on the map. In fact, mashing maps with technical data sources lies at the heart of their “visual intelligence” business strategy. When Hinge entered the picture, FortiusOne had successfully launched a free, web-based version of their technology and had made a few sales to government clients. They were ready to roll out an enterprise version of their product, call GeoIQ, but they lacked critical information about their customers — information FortiusOne needed to establish an engaging brand and messaging to drive awareness, interest and sales.

To help our client understand the potential appeal of their product, we conducted focus groups with FortiusOne customers and potential corporate and government buyers. Along with invaluable first-hand feedback, we uncovered numerous potential barriers and opportunities. FortiusOne used this input to influence product development and shape their messaging.

Next, we were tasked with introducing GeoIQ to the world. We deployed two creative teams working in tandem to 1) conceive and develop a new FortiusOne website and 2) produce a web video that described the product and its immense potential. Our video team worked closely with FortiusOne principals to tell a compelling story in a compact format. At the same time, our web team redesigned the FortiusOne site from the ground up and installed it on a robust content management system.

Hinge accomplished all of these goals within an extremely tight five-week period leading up to their product launch. The launch was an unqualified success.

“Thanks to better customer insight and an engaging, more powerful new website, we’re getting more inbound calls than ever and our prospects are better educated when they talk to us,” says Tony Bansal, president of FortiusOne. “The streamlined new website has become an integral part of the sales process.”

Within three months, the company’s web traffic had increased 40%. Today, FortiusOne has a great set of tools to explain their product and close more business.