CASE STORY / Invizion
Success Doesn't Have to Slow You Down
This is the story of a company on the move. Invizion, an Inc 5000 company that provides security consulting and technology services to governments around the world, has more than doubled its revenue last year and expects a 3- to 4-fold increase this year. Those are impressive numbers, especially in a depressed economic environment.
The firm’s explosive growth and evolving services, however, were overwhelming its identity. Originally a language translation service provider, Invizion has transformed itself into a major security consulting and technology firm. From their offices in Northern Virginia, central America and the middle east, the firm helps the US and other governments combat financial and cyber security threats. Their aging visual identity no longer reflected Invizion’s services or size, and was a drag on their ability to pursue new opportunities.
In just a few months, Hinge overhauled the firm’s visual brand, including its website and marketing materials. The brand’s relaunch has reinvigorated the company’s employees and provides a more credible base for recruiting, attracting partners and pursuing prospective new clients. “It feels like a rebirth of the company,” says Invizion president George Washington.
“Successful businesses are built on mutually beneficial relationships,” says Washington. Today, Hinge works closely with Invizion’s management team to refine their brand so they are optimally positioned to capture new business opportunities.