Accounting & Finance

Accounting and Financial Services Marketing

Hinge has helped many firms in the accounting, banking & finance industries build more appealing, credible brands and become better connected to their customers, strategic partners and potential new hires. Each of these sectors has unique challenges and marketing needs — we’ve had plenty of experience with each to understand their salient differences and to learn what works in their respective marketplaces.

Here are just a few ways our financial services marketing can help your firm, bank or credit union strengthen its brand and online presence:

Accounting Marketing

  • Bridge generational differences by developing a brand that preserves the heritage of your firm, but also positions the company for innovation and growth.
  • Attract and retain staff with a well-defined brand that guides both the delivery of client services and the firm’s internal culture.
  • Ensure your brand is flexible enough to allow you to expand into other services (such as IT consulting) while remaining true to your assurance and accounting roots.
  • Ensure your website, your most important marketing tool, differentiates your firm from firms with similar services.  
  • Clearly communicate why a talented potential recruit should choose your firm.

Financial Services Marketing

  • Build positive brand equity despite recent negative press about the banking & finance industries
  • Develop a visual brand that will command attention in the marketplace and support the your plans for growth
  • Deliver a compelling message to prospective customers.
  • Develop systems to ensure a consistent message and brand experience is conveyed across multiple offices or branches.
  • Implement strategies that will result in a high valuation for your firm.
  • Reach new customers in existing and new markets.
  • Create a website that engages your audiences and tells a compelling story.
  • Differentiate your organization when your services alone can’t.


Whether you need help with lead generation, a marketing plan, client satisfaction surveys, website search engine optimization, social media strategies, or outsourced marketing assistance, Hinge can help. Our years of hands-on financial services marketing and accounting marketing experience have given us the knowledge and tools to increase revenue growth, market awareness and value in your business.

To find out more, read a case story, check out our services or contact us.

 dotted line divider

From our research:

Premium Valuation Drivers
What are the top factors that influence high firm valuations? Valuation experts and acquirers we interviewed put strength of existing client relationships at the top, followed by proprietary process or technology, quality of the management team and marketing strategy. Learn more>

dotted line divider

How Buyers Buy - Accounting
Request a Proposal