Marketing to the Government

Government contractors come from a wide range of industries. And whether they market directly to government agencies or work through primes, most government contractors face similar challenges, including complex and exacting RFP requirements, copious competition, talent shortages and thin margins. Those who can negotiate the system are rewarded with large, long-term contracts and more stability than many private-facing businesses.

At Hinge, we’ve helped scores of government contractors create brands that resonate with prospective employees, strategic partners and clients. We’ve also helped many firms develop consistent marketing programs that generate leads and awareness.

Here are just a few of the ways Hinge can help your firm gain more traction when marketing to the government:

• Create a website that presents your capabilities and past achievements and positions your firm against competitors that offer similar services
• Demonstrate your firm’s commitment to government priorities with a website that conforms to Section 508 accessibility standards.
• Develop a bid package that improves your win percentage.
• Implement a powerful metrics-based marketing program
• Build value in your firm with a strong differentiator and a long-term marketing strategy
• Attract top employees with strong messaging and a more credible brand identity

Government contractors make up a majority of our client base, so we conduct independent research on a variety of topics relevant to government contractors, including high-growth strategies, best practices and buyer behavior.

To find out more about how Hinge approaches marketing to the goverment, read a case story, check out our services or contact us.

From our research:

Key Valuation Criteria
What factors drive high firm valuations for government contracting firms? Important factors include existing contracting vehicles, proportion of set-aside revenue, past performance and employee security clearances.