Technology Firm Marketing

The technology services industry is forecast to grow significantly over the next two years. But our research shows that many technology firms are not prepared to take advantage of early opportunities.

So ask yourself a few questions: Is your firm positioned to triumph in a highly competitive, re-energized marketplace? Is your brand credible enough to outcompete larger, better-known rivals? Do you have a lead-generation or metrics-based marketing program in place to achieve your growth objectives?

Hinge has helped dozens of technology firms develop brands and marketing strategies that improve their reputations, build awareness and increase revenues. Doesn’t your firm deserve the same success?

Here are just a few of the ways we can help your technology firm build value and grow:

• Develop a website that visually differentiates your firm and engages your key audiences, including prospects, partners, new hires and clients. If government is a key audience, walk the talk and build a site that is Section 508 compliant.
• Design a brand identity that gives you critical credibility in the marketplace and positions your firm against major competitors.
• Write case studies that help turn leads into solid prospects
• Stay in front of important audiences on a regular basis with planned marketing activities
• Plan and implement an effective thought leadership campaign
• Use social media to build awareness and reputation in the marketplace

To find out more, read a case story, check out our services or contact us.

From our research:

Return on Investment
Technology firms devote the highest percentage of revenues (7.2% on average) to marketing of any professional services industry we studied. They also tend to grow faster than most other professional services.