B2B Content Marketing Guide For Professional Services Firms
By Lee Eliav
Professional services marketing is undergoing a digital revolution. More and more, firms are being found and vetted online. Traditional techniques for generating leads, nurturing prospects, and making connections are growing less effective.
B2B content marketing is at the heart of this revolution. Our new guide outlines the basics of developing your firm’s content marketing approach, how to more easily create compelling content, some tips to make the process easier and common content marketing pitfalls to avoid.
Chapter 1: The Case for Content Marketing
Chapter 2: Developing Your Content Marketing Playbook
Chapter 3: The Content Marketing Process
Chapter 4: Creating Your Content Marketing Library
Chapter 5: Making Content Marketing More Efficient
Chapter 6: Writing Better Case Stories
Chapter 7: 10 Tips for Better Content Marketing
Chapter 8: 5 Big Blunders to Avoid
Here’s What You’ll Learn
- Why B2B content marketing is such a good fit for professional services
- How to set up and run a content marketing campaign
- Why B2B content marketing is less expensive
- How to promote your content
- What B2B buyers are looking for
- How to make content generation easier
Loaded with tips, short cuts and examples, this Guide is a must read for marketers and professional services executives. B2B content marketing is changing the face of professional services business development. Don’t be late to the revolution.