Research Studies

Defying Gravity: Competitive Strategy Study of Professional Services Firms

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Defying Gravity: 2008 Competitive Strategy Study of Professional Service Firms

Summary of research conducted by Hinge
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This survey of 100 CEOs and owners of professional service firms in the mid-Atlantic region will help CEOs and firm marketing professionals better understand the current competitive environment.

Don't miss the special section on high growth firms and how they market their services differently.
 
Survey Topics

  • Marketplace challenges
  • Growth prospects
  • Competitive strategies
  • Marketing plans and budgets
  • Factors driving success


The firms surveyed fall into four major industry groups:

  • Finance and Accounting
  • Architecture, Engineering and Construction
  • Information Technology
  • Management Consulting


Results were analyzed based on:

  • Industry group
  • Proportion of government contracting work
  • Firm size


Don't miss the special section on high growth firms and how they market their services differently.

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  • 28 pages
  • 39 tables and charts


Cost: FREE
No registration required.

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  • Defying Gravity Report Cover