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Online Marketing for Professional Services

There is a quiet revolution taking place in the professional services marketplace. Traditional business development techniques are being replaced by powerful new online tools. In this easy-to-read book, we explain what's happening and what your firm can do to join the online marketing movement that is transforming the way professional services are sold.

Based on New Research
Our findings and recommendations are based on a new survey of 500 CEOs, executives and marketers from professional services firms across the United States, as well as our years of experience helping high growth firms raise their marketing game.

Practical Advice to Help Any Firm Grow
In clear, jargon-free language, this book steps you through the techniques that will generate more leads, increase awareness and build preference for your firm. Best of all, it's free!

What you'll learn:

  • Why the marketplace is changing and why you need to adapt
  • How buyers find and vet firms today
  • How online marketing is tied to faster growth and higher profits
  • What online tools are essential to your firm's success
  • How to get started in online marketing and where to go next
  • What 20 online marketing experts believe are the most important marketing tools
  • How real-world firms are using these tools today


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Table of Contents

Acknowledgements
Introduction

The Revolution in Professional Services Marketing
Chapter 1: Welcome to the Revolution
Chapter 2: Inside the Buyer’s Brain
Chapter 3: Two Paths to Trust

The Results Are In
Chapter 4: Unraveling the Online Marketing Mystery
Chapter 5: Online Marketing Drives Growth and Profitability
Chapter 6: Beyond Lead Generation
Chapter 7: The Sweet Spot

Your Online Marketing Toolkit: What Works
Chapter 8: Evaluating the Tools
Chapter 9: Your Online Marketing Toolkit
Chapter 10: Planning Your Online Marketing Engine

Step-by-Step Implementation
Chapter 11: Choosing Your Online Marketing Partner
Chapter 12: Getting the Strategy Right
Chapter 13: Firing Up Your Marketing Engine
Chapter 14: Putting It All Together

Conclusion
Appendix: Meet the Experts
About

  • Online Marketing Book Cover

     

    “This is, without a doubt, the most important book on professional services marketing to have appeared for years.”

    —Ian Brodie, Managing Director of the Rainmaker Academy


    “Action-packed and practical guide to professional services marketing online. Get this book before your competitors do!”

    —Tim Ash, CEO, SiteTuners and Chairperson of Conversion Conference


    “You won’t find a better — or more readable — book on marketing your professional services firm.”

    —Kristopher B. Jones, Author of Search Engine Optimization