From the moment of its creation, every brand left to its own devices begins to break down. Business card variations appear. The logo “evolves.” Soon, the website no longer matches the firm brochure. Things fall apart.

Brand style guidelines are the answer to brand entropy. Written guidelines impose rules into a system that is inherently unstable — they remove personal preference from the brand identity equation and provide familiar touchpoints when clients and prospects experience the brand.

To protect your brand investment, Hinge develops scalable brand style guidelines that will help employees, designers, printers, sign makers (and anyone else who works with your brand) honor the spirit and the law of your firm’s most valuable asset.