Over the past five years, marketing has made a dramatic shift toward the online realm and away from traditional media such as direct mail and print advertising. Traditional marketing isn’t dead, but online media offer a host of advantages — speed of delivery, lower development costs, real-time feedback and a wealth of measurement tools.

In our own practice, we still use traditional marketing tactics to reach our audiences, but we rely more and more on sophisticated online tools to deliver targeted messages, promote offers and build brand awareness. The feedback and testing opportunities these tools provide are invaluable.

A rich array of free or inexpensive online tools is readily available and can make a tremendous difference in any professional services firm’s marketing program. Hinge can help your firm get started today.

Social Media

Is blogging going to help your business or waste your time? Podcasts? Web video? Hinge can help you cut through the social media hype and implement a strategy that makes sense for your firm. Let's be honest — executives at most professional services firms don't have a lot of time or resources to devote to labor-intensive social media. We can show you what works in your industry and where it makes sense to spend precious discretionary time.

E-mail & Newsletter Marketing

E-mail can be the quickest way to reach your target audience. But e-mail marketing comes with many potential pitfalls, too. Whether you are promoting an event or whitepaper, distributing an e-newsletter, or announcing a new product or service, Hinge can help you develop an e-mail marketing strategy that generates conversions.

What We Do

• Web design
• Web video
• Online product demos
• E-mail marketing
• Online advertising
• Social media consulting & implementation
• Landing page design
• Measurement and testing strategies
• Search engine optimization
• Web analytics
• Campaign planning and management