Outsourced Marketing FAQs
What is Hinge Outsourced Marketing?
Hinge Outsourced Marketing is a service approach that brings the experience you need to your management team, when you need it. This alternative to a full-time, salaried position allows you to leverage the knowledge and talent of a marketing professional without a long-term commitment.
How does it work?
We provide a single, seasoned marketer who works along side your leadership team. This expert can work on- or off-site, on a mutually agreeable schedule that fosters trust and an understanding of your company’s culture.
How often will an outsourced marketing expert work on my projects?
Your Hinge marketing expert works on an as-needed basis, so it's an affordable way to access premium services.
How much will Outsourced Marketing services cost my organization?
We will sit down with you to discuss the exact scope of services and, based on our discussion, we will prepare a proposal that reflects exactly what you need accomplished. The fees are fixed and negotiated upfront, so there are no surprises. And you can stop the service at any time.
How long does it take to get started?
Because we provide you with an experienced marketing professional, “heavy lifting” can begin immediately. Your Hinge marketing expert is versed in relevant business best practices to ensure that the real work begins immediately.
Will I have to manage the day-to-day activities of the marketing expert?
Your negotiated fee will include time on-site, getting to know your leadership, staff and company goals. Subsequently, the engagement is managed on a project-by-project basis, thus sparing you the logistical details of day-to-day management. Your marketing expert literally becomes part of your team—more like an employee than a vendor. And, he or she will develop your marketing initiatives with you and your team, so buy-in is built in.
Why should I consider Hinge Outsourced Marketing for my firm?
Hinge Outsourced Marketing allows your existing team to focus on the things they do best. This service approach is low risk (you can end the engagement at any time). It also provides you with an unbiased outsider's perspective on your firm's brand and current marketing strategy.
Is Hinge Outsourced Marketing only relevant for strategic engagements?
Absolutely not. Often, we find that strategic marketing advice is needed by organizations where marketing execution has been fragmented or ignored. When the strategy is already in place, however, Outsourced Marketing can provide the support and skills your firm needs to accomplish specific marketing objectives.
What does an Outsourced Marketing expert do?
Hinge Outsourced Marketing is a flexible service that you can tailor to your needs. Here are just a few things your outsourced marketing expert can do for you: provide high-level counsel on your brand and marketing programs; develop and oversee marketing plans and tactical execution; manage large, complicated projects (rebranding campaign, website redesign, perception surveys). How you choose to use Outsourced Marketing is limited only by your imagination.
How do I know if my organization can benefit from Hinge Outsourced Marketing?
Does your company fit into any of the following scenarios? If so, we can help.
- Your organization needs a focused marketing effort but your budget prevents you from hiring a senior marketing professional.
- You have a marketing assistant, administrator or partner assigned to marketing who is too busy with other tasks to implement a consistent marketing strategy.
- You need marketing support for a specific project or you want to establish a marketing department and need assistance in identifying appropriate staff positions.
- You lack the resources to carry out a specific marketing objective (for instance, creating a new website, implementing a lead generation campaign, etc.)
What’s the best way to find out if Hinge Outsourced Marketing is right for my organization?
This service approach is limited only by your imagination, so we recommend you give us a call. We’ll set up an exploratory meeting — without any hard-sell — and discuss the pros and cons of a possible engagement.