Welcome to the age of video marketing. Sure, businesses have been strutting their stuff on video for decades, but only very recently has the medium come of age and begun reaching a wide audience.

Today, online video is an affordable and effective way to present your message. Just look at the statistics: over 64% of C-suite decision makers use video for business insight and advice, 59% prefer video over print and 42% report making a purchasing decision based on video.

If you haven’t tried video, you are missing a huge opportunity to educate and persuade your audience. And today it’s more affordable — and effective — than ever. Wondering where to start? Just check out some of the examples below or watch our webinar on video for professional services.

Examples of video marketing for professional services

The Story of Your Firm  
Typically 2-4 minutes in length, this signature piece tells your firm’s story in a compelling and engaging way. Position your firm relative to competitors, communicate your value proposition and demonstrate why clients select you.

Case Story
Case stories tell the story of a successful engagement. These pieces allow prospects to see how firms like theirs have benefited from your services. Video case stories can make your website, proposal or speaking engagement come alive.

Behind the Scenes 
Give your audience a peek behind the curtain. Behind the scenes videos offer a glimpse into your human side and help them get acquainted with your firm’s culture, values and personality.

Service/ Product Overview
Video is one of the most appealing ways to introduce a new product or explain a complex service offering or practice area. And with the help of tasteful graphics and animation, you can make statistics, feature lists and testimonials really pop.

Meet the Team
Whether you want to introduce an individual or an entire team, video can bring out people’s personality, style and warmth. These are great for team pages on your website, a pre-meeting intro or as part of a proposal.

Video Blog Posts
When you integrate original video into your blog you can make your material more engaging and increase readership. It’s also a great way to broaden distribution through social media channels.

 

Holiday Greetings  
Forget the boring “me too” e-card. Original holiday videos capture attention and help your firm stand out from the crowd and be remembered. With the right planning and a sense of humor, you might even go viral!

Special Projects  
We’ve listed just a few ways that video can tell your firm’s story. Video is a very flexible medium, with limitless possibilities. If you can imagine it, you can probably be accomplished it with video.

Budgeting for Video
There are five distinct levels of video quality, from do-it-yourself to Hollywood quality. The level you choose will drive your budget — and the marketing effectiveness of your videos. Here is a helpful article to inform your video marketing decision making: How to Budget for Online Video.  At Hinge, we produce video at the Professional and Premium levels.  


Want to learn more about marketing your professional services firm with video? Contact us today, and we’ll show you how to video can change the way people see your firm!